Marketing Advertising Public Relations

Humour used well in advertising is gold and this Selleys offering is a great example of humour being used well. It is also a great example of using fear as a motivator. The idea of using fear may sound a little, well, immoral. But it's not as bad as it sounds. There are two ways to motivate someone to do something (like make a purchase). People are motivated to act because they believe they will either gain pleasure of avoid pain. Of those two, fear is a the stronger motivator. Most advertising we experience works hard to create desire. That motivates people by creating the perception they will gain pleasure. The best way to make the fear concept more palatable is to water it down with humour and it works well here. Humour is one of the crucial components that can make something go viral. You've gotta love the double entendre - they could be suggesting that someone will do your job, but we know they are suggesting someone will do your wife. The product chosen (gap filler) could not have been a coincidence!

OK, so we've changed to a new look for the news and blog. Flat Cat Marketing has been building a few websites for clients over the past couple of years but we never seem to do anything with our own. One day, we'll get around to building a better website but, in the meantime, we have something that at least has some info on there to give you an idea of how we go about things. The old updates page was clunky and took too much time to post something new. The new format will allow us to put up information quickly from anywhere in the world. But we also will be adding some valuable information to this section on a regular basis. Our aim is to help businesses get more results from their marketing and advertising. Everyone wants advertising that works, but creating something that works is not as easy as it sounds. Flat Cat Marketing has developed a range of techniques over the years that make creating effective marketing easier, more accurate, and more innovative. There's not a lot of point in publishing the templates that we use for these techniques because they don't make much sense on their own. However, we will be uploading some useful information, and some tools and tips that can be used by managers taking a hands-on role with the marketing. Some material will be available exclusively to members but there'll be plenty to help make any business make more money.